Storyboards

This is the storyboards that we have designed as a first draft of what shots we want in each scene of our music video. 

As part of preparing to film our music video we created a very basic story board to gain a rough idea of what we are hoping our music video come out looking like. Storyboards are there to help figure out what scene goes where, how long each scene will be and what camera angles are being used and when. This story board shows the basics and helps us gain a rough idea of planning the production schedule out as it shows what places we need to go first and what scenes we need to prioritise. As we start to get into more detail about our video the story board will change and things will become more clearer and more detailed.

As you can see for the moment we haven't added any images yet because we wanted to get down the basics and have a rough idea of what we wanted to do. During this process we are planning to use a variety of shots. Most of them will include a jump cut of different locations as that helps to place a story behind our music video. This will help to make the video more interesting and more engaging to our target audience. We want to try and use various shots so that the video doesn't become boring but not to many shots that our audience gets confused on whats happening. 

The things that we are going to add to our music video are things like the timings of each shot, angles, lighting and also what lyrics are being sung in what shot. Because our music includes background noise and things that aren't part of the song we are going to try and cut this out otherwise our music video would be too long and we think it would become unnecessary footage. 

Some of the shots that we are going to use is a jump cut and shot reverse shot. A jump cut is a cut in the film in which two sequential shots of the same subject are taken from camera positions that vary only slightly. This type of edit gives the effect of jumping forwards in time. This shot will enable us to be able to tell the story in our music video. This is an example of how a jump cut is used when filming. It helps to make the transition between two shots smoother and easier to understand. 




A shot reverse shot is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. We will use this shot to link two scenes together and to show expression of the characters that are not going to be singing in the music video. This is an example image of what a shot reverse shot is used when filming. It could also be linked to a over the shoulder shot in which it helps to show emotion and expression of the two actors.

screen test of possible actors

This is a photo of the three girls that we are going to include in our music video. The girls are Emily Clark, Molly Bale and myself. These are also the two other girls in my group. We decided that we would be in our music video purely because we found it difficult to find people that felt comfortable in front of a camera and being filmed. We will all be filmed in different locations but with the same person. I think that the reason we are all good for being apart of our video because we are all different in the sense that we all look different, for example we are all from different ethinic backgrounds, and all have quite diverse personalities, which i think is a good quality to have in a group because it means that we can all appeal to our target audience and act like role models in a way which i think is a important thing for us. 

Another reason as to why we are all in the video is because depending on the outfits that we would wear we can all act slightly older then what we are and appear older on the video which i think would help to widen our age bracket of our target audience.

I think that are target audience are a mixture between young adults and teenagers and i think that this will be shown in our video and they type of message that we are trying to put across. In saying that i think that the target audience may really apply to women due to the nature of the song and the type of video that we are producing. 
Our video will mainly be about how women are perceived when in a relationship with someone and how they don't always need someone int heir life to be happy as all three of these girls gets played by the same person. We have adapted this idea due to the song that we have chosen and i think the outcome will be successful. 

institutional research

This is a few ideas of the type of record labels that we wouldn't mind producing our video and our group being signed with:



Syco Music has offices in London and Los Angeles and is home to several artists. Syco has the exclusive right to sign winners and finalists of The X Factor and Got Talent due to the fact that the company was founded by Simon Cowell and offers a contracted deal with syco with the winner from X-Factor and Britain's Got Talent depending on the act. Susan Boyle's debut album, I Dreamed a Dream, has sold over 9 million copies, making it one of the best selling releases of the last decade and Syco's most successful release to date. Between 2004 and 2009, Leona Lewis became one of the most successful talent show winners when her second single, "Bleeding Love", propelled the album Spirit to 9 million global sales. The reason as to why i think that Syco would be a good record label is because it has people signed like One Direction and Little Mix and appeals to the same target audience as us as well. Another reason that Syco would be a good company is because it is a major record label which means that it is a popular label and its easy for a artist to get noticed and become successful if signed to Syco. 




Def Jam Recordings is an American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group. In the UK, the label takes on the name Def Jam UK and is operated through Virgin EMI. The label distributes various record labels, including Roc-A-Fella Records, Kanye West's GOOD Music and  Ludicris. Current artists include Logic, Big Sean, Kanye West, Leona Lewis, Alesso and Frank ocean. Def Jam would be a good record label to choose because our song is by Rihanna and this is the record label that she is signed to. Def Jam also produces the type of music that our song relates to which is R&B and Hip Hop. i think that this would be a good record label because again it is a popular record label and it would be easy for someone to become successful if signed to this particular label. 



Domino Recording Company, generally known as Domino, is an independent record label based in London. There is also a wing of the label based in Brooklyn and NY that handles releases in the United States. In addition, Domino is apart of a subsidiary label Geographic Music, which releases more unusual British and World music. In 2011, the company announced that it was beginning a book publishing division, The Domino Press. Domino would be the type of record label that we wouldn't necessarily choose due to the fact that it is an independent record label and produces music from artist that are not as well known as we would like also i think that this particular record label appeals to a more older target audience and produce music of a different genre. 

*Information about record labels was found on Wikipedia:
https://en.wikipedia.org/wiki/Def_Jam_Recordings

https://en.wikipedia.org/wiki/Domino_Recording_Company

https://en.wikipedia.org/wiki/Syco_Music