Conventions of a Music Video

Conventions of a Music Video:

Conventions of a music video means things that you would expect to see in a music video, such as a long shot and various close ups of the artist addressing the camera. A long shot is used to focus on the location. this helps the audience o understand the genre of the music video. Close ups are used also to show facial expression and emotion. other shots that are also included in a music video are things such as movements like panning and tracking. These help to add more depth to the music video. panning is a shot that we have used in the editing process of our music video. 


There are certain conventions in a music video by rihanna that we have tried to incorporate into our music video.     One of these conventions is have some sort of coloured background either by a green screen or projection. This isn't included in all of her music videos, but we have noticed it more then once. This then has become something that we wanted to include in our music video. Here we have used the same method in which we have used a projection of a moving image and included it in our music video. The difference in the two projections is Rihanna is more dark and vibrant in which i believe represents the song as the song WE FOUND LOVE is a upbeat song and the pitch various. Our projection is of moving clouds and the colours are very neutral, due to the nature of our song we felt that it worked best and fits in well as this part is used in the climax of our song.   

choosing artist name

 Choosing our artist name:

I believe that choosing an artist name is the most important thing and really defines a group and shows the type of age group that a band/ group appeal to.
We as a group are hoping that the name that we choose will represent us to our target audience and will appeal to our age group which is 13 and upwards. 

Our group is an all female group, however only one member of the group is shown in the music video. Something that i thought would be useful was to research group names. 

some of the names that I found was:

• The weeknd 
• Led zeplin 
• The script
• Pink 
• Lana del ray 

These to me all show names that sound like a group name but only feature one person. This i think is ordinal and appeals to people more then a single average name. These artist names are also popular and are well known. Taking this into account we came up with a name that we believe will represent our group in memorable way and that this name will show what type of group we are. The name that we have chosen to represent our group is:

This is the name of our band. when we came up with the first idea of our music video and all three of us were going to be in the video our original name was Triple threat but since we changed the idea of our video we have now changed it to single threat.