4. How did you use media technologies in the construction andresearch,planning and evaluation stages?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

One of the media technologies that i have used during the A2 course was Prezi. I used Prezi in the blog post where i talked about the typical conventions of a music video. The reason of using the was to make my blog look more interesting and more interactive with the people who would be viewing my blog. The advantages of using this would be that it enables me toy explore other technologies other then things like powerpoint where i would normally display a presentation on. 

Another media technology that i used during A2 media was photoshop. Before doing media i was okay at using photoshop but i feel like were i have used it so much in the past it has allowed me to develop my skills in using this programme in order to create a skilful digipak and create something that looks more professional. 

The main reason as to why i used photoshop was because i wanted to add a filter onto the background of my music video in order for it to look more professional and look like something of a high quality. I think that this worked out well and has allowed me to produce a piece of coursework that identifies the skills that i have developed and create something that represents our artists and promotes our group to our chosen target audience. 

Overall by using photoshop it has made me understand using the programme better and the skills that i have learnt i am able to use more in my life and apply the knowledge of photoshop in my other subjects. If i was to use photoshop again i would try and develop my skills further and experiment with other features that are available. 

Before and After

The next media technology that i used was youtube. During doing this course youtube has been a very helpful programme to me and my group as it has allowed us to understand what a  A2 media video looks like and shows the type of things that are included in it. In the end result we have also been able to compare our music video to other to understand areas where we could improve and to point out areas that we have done well in and excelled at. Youtube also alowed us to get feedback from our target audience in areas that we could haves done better and things that they liked. This enabled us to understand what are target audience are looking for in a music video. 

                                                                                                                                                                                                                                                                                                                                                                                                  

Youtube also allowed me and my group to understand the difference between a A grabe music video and a C grade. This was an important thing to understand as we were able to see the difference in quality and skill and understand what we needed to include and create in order to reach them higher marks. 


The last media technology that we used was iMovie. Without iMovie we would not have been able to create our music video. By using this technology it has really allowed me and my group to develop our skills, understanding and knowledge. Before starting this course i never knew how to use iMovie and now i feel confident in the range of skills that i have learnt. 

Imovie has allowed us to add different effects and filters in order to create a music video that it of a high standard. An example of this is half way through our music video the colour of our background changes. 

Overall all of our media technologies have helped the construction of our music video. 

3. What have you learned from your audience feedback?

3. What have you learned from your audience feedback?

Our target audience is people form the age 13-18. We mainly want to appeal to females as we think that the type of music we would produce is more the genre and style that a female teenager would listen to. When conducting research into our chosen artist also I noticed that their target audience and their fan base mainly consists of teenage girls.

For us to receive feedback for our music video, we decided to post it on social media hoping to get a response from our friends and family on what they thought about the final product. By posting this on a popular site it would mean that we were able to change anything that perhaps our audience didn't like in order to improve it and make the final product better.

The site that we posted our music video on was Facebook. The reason for doing this is because Facebook is a popular site and we got a fast response as soon as it had be published. The good thing about this is that we could also appeal to our target audience but also get feedback from people who were outside our target audience and get their views and perspective of our final product.

When I posted this on Facebook I asked our audience if they would be able to give us some feedback as it would help us make any changes if necessary or if we were do to it again what could be better. When doing this we wanted a range of people to comment on it and to make sure that people did comment. In ensuring that this would happen we also asked some of our friends to give their honest opinion on what they thought of our final product. We wanted to get both positive and constructive criticism because it think that but asking people to point out areas of improvement it then means that we are able to make our final product better.

   

This is some of the feedback that we received. We were pleased with the outcome as the overall comments were positive, however we did get some areas of improvement but they were things that we couldn't necessarily change based on how far we were into the editing process. After receiving the feedback as a group we decided to go and look back at our product and spot any errors of our own and try and improve them. One of the comments that we did get we were able to make a difference to.

One of the comments that we did receive was one about the variety of clothing shown in the video. When it came to filming the music video, we filmed it in a variety of locations wearing different items of clothing but not all the scenes made it into the final product. When looking back at those scenes we decided to add some of the in to improve the variety of clothing that was shown in the final video. This required us to film so extra scenes as well as looking back at the footage we had some of the clips weren't completely in focus and although we do have a scene in our music video that isn't in complete focus we didn't want to make this a regular and recurring thing because then we thought that this would bring down the overall quality of our music video.

original outfit

This is the outfit that was shown quite a lot in the first draft of our music video. The reason for this was because we done a lot of filming all in one day because we wanted to get a lot of different backgrounds in our final product. However one thing that didn't immediately occur to us was the fact that our outfit would effect this, so when revisiting the music video we decided to add a more variety of clothing into it.

Outfit after feedback

This is just one of the outfits we decided to add into our music video after we had received our feedback. I think that this has improved our music video and allowed people to be more interested in watching it as it we has carried on using the same outfit choice then I think our target audience would have got bored and not realty enjoy watching it.

Another piece of positive feedback that we received was this. The comments states that our target audience thought that our choice of scenery and background complemented the mood of the music. When it came to filming this is something that we thought carefully about as we knew that the it was important for the backdrop to be quite dark, this is why we tried to film on days that were quite cloudy and didn't have the best weather because but having a dark atmosphere it would compliment the negative emotion being portrayed in our music video.

By receiving this piece of feedback it allowed our group to feel good about the final product we had created and knowing that what we had created would appeal to the right type of audience that we were hoping for and that we would appeal to our chosen target audience.

Another site they we also received comments was Youtube. 

This was a comment that we got on youtube. This comment gives us constructive criticism on the things that we could improve on. Because of how long it takes to edit a music video we did not have time to make this improvement, however if we was to do this again then we would have made sure that we included a wider range of camera angles and that we had done more research into the camera angles that are used in a music video. 

In conclusion i think that this has been very rewarding to our group and beneficial as by posting our video onto a popular social media it allows us to advertise it and gain the target audience that we want to appeal to.