Analysis of music video

A2 Music Video: Run the world By Beyonce

This music video is by a group of girls that have decided to use the Beyonce song Run the world. The video starts of with shots of a field and the jumps to a close up of a girl on a climbing frame. The video uses a lot of close up shots and jump cuts.The reason that i chose to analyse this music video was because i think that in terms of the music video i think that it is close to our chosen video in what we may want to do as a final outcome. The genre of this music video i believe hip hop due to the instruments that are used and the tones that are used. The video is concept based and doesn't really have a narrative but i think that the story that is being told is that girls are powerful and can be on their own. This video doesn't really use any stereotypes per say, if anything they are going against the stereotype by saying that potentially they are more important then men by saying that they run the world. I think that the shots that are being used are what attract people to this music video and the editing that has been used on this video. By looking at this video i don't think that there are any intertextual references that are from any media or TV shows. The intended target audience in this clip i think would be teenagers from the age of 14 and upwards as i think that the way they have gone about creating this video appeals to a large audience . There are quite a range of different shots in this clip which i think is what makes it stand out so much. 

new song choice

After having a discussion with the other members in my group we have decided to chance our music video to something that only contains one singer rather then a group and a more slower song so that we could produce a better music video then what we may have done with a faster song. 
This is the song that we have decided to do instead. The song is Russian Roulette by Rihanna. The reason we changed this song is because we think that we could produce a better music video with this song and think that it would be easier then doing a music video that is a group as we have found it difficult to find people that feel comfortable being filmed. 

logo ideas

Logo ideas:

This image shows different record labels that we could potentially base our own record label on. The image shows various different record labels that are well known across the music industry. I think that based on the group that we have gone we would go with syco industries as they are well known and are apart of a bigger music company therefore our group would have more chance to be well known rather then going with a independent label. Based on this i think that we would design a label based on this.
The label that i like the most of os this image would have to be the Atlantic label. The reason that i like it is because i think that it is bold and its not to in your face in comparison to the capitol record label which although it is bold and interesting i think that it is too much for a record label logo and is to packed and crowded. 

Mood board to represent chosen genre

Mood Board to represent chosen genre:

This mood board shows the types of things that our chosen song represents. The song that we have chosen represents the things that are shown in the mood board. In the mood board there are things that i believe the song is about for example there is a picture of the group and a picture of the UK top 40. This shows that the image is in the UK top 40 and it is quite a up to date song so therefore although it is a well known song it is still realistic for us to produce a video because the music video it self isn't well known. In the image there is also a picture of a girl dancing this is because some of the instruments that are used in the track remind me of the type of interments that you would hear in a dance track. Therefore when filming we are going to include a dance sequence into it. The song is also quite upbeat and has a high tempo which means that the song is quite cheerful and happy which i think is a good thing to have as when people listen to the song it because catchy and people enjoy listening to it. Lastly there us a picture of some of the outfits that the girls in the band wear. This gives us an insight as what type of clothing either us or other people should be wearing when filming. 

Our Chosen Song!

Our Chosen Song!

The song that we have decided to use if fifth harmony - worth it:

The reason why we have decided to do this music video is because when going through the suggested songs as a group this was the one that we all decided on and was coming up with ideas for.

Some of the reasons as to why we have chosen this song is because the group is all female and so is ours so it already starts to make it more believable and realistic , we think that it would also be a good song to lip sing to as its not fast and its fits in with the fact that when we were picking a song we did want it to be upbeat and something that we could enjoy filming. 
We have started to think that because the song congaing parts that are quite upbeat we might choreograph a dance to go into the film, whether we are the ones perfuming it we are unsure of yet. 

Decision Blog Post

Deciding What To Do:

As a group we have decided to do the Music promo, Magazine and a poster. The reason that we have chosen to do this task is because it hasn't been to long since we don't the Thriller opening and when it came to the final outcome of that there was quite a lot of improvement and changes that could have been made to make that better and the have a more successful outcome. 

When it comes to choosing a song there is a criteria that we have to follow that is:

• The song can be no loner then 3 and a half minutes long
• If the song contains rap then we have to make sure that we know it and that it looks realising enough to lip sync to.
• In practical terms if the song has a fast tempo then we have to make sure that it looks realistic when filming it. 

Here are some of the ideas that we have come up with:

 The highlighted songs are the ones that we are potentially considering to do. The songs that we have highlighted are: 

• Rita Ora - How we do or R.I.P
• Fifth Harmony - Worth it
• Taylor Swift - Shake it up
• Lorde - Royals

The thing that is similar about all these songs is that they are all quite upbeat and party songs. I think that the reason that we have chosen these songs is that because we want to be able to have a laugh when filming this and in the video be able to show that we have had fun filming this.

A2 Media

Introduction to A2 Media.AS Review:

 Here is a photo showing a review of AS Media and the things that i accomplished and felt that i could have improved on. The first column is about digital technology. During AS media the type of technology that i used was things like |Garage Band to compose my music and a camera to film my thriller opening on. By using these digital technologies it helped me to add in more complex skills and conventions into my thriller opening and this was able to her reflected in my coursework. If i could improve on this element then i think that i would possible improve on my camera work by perhaps using a tripod so that the movement on the camera would be a lot smoother, i think that i would also try and include in more complex camera angles so that i relates more to a thriller. 

Another topic that i found useful in AS Media was  planning and research. The type of things that i used for this were Google and youtube. Youtube was a massive help when planning our Thriller opening as it enabled us to do researched on what a Thriller was and the type of things that are included in a Thriller. To improve on this further i could of tried to gain a further understanding of Thrillers and look at a larger variety of Thriller openings. 

A2 Media:

As part of A2 Media it requires us to either do a promotion package for a new film, to include a trailer and produce a film magazine front cover, featuring the film and a poster of the film or a promotion package for the release of an album, to include a music promo video and a digipax for the albums release and a magazine advertisement for digipax. 

Out of these two i think that the one that i would most likely want to do is the music and the music promo video as i think that i would personally enjoy the music project a lot more and i have already done the thriller so i think that it would be more enjoyable rather then doing a more complex version of what i did in AS. As a project swell i intend to put more effort into this and try and work on my techniques and skills that will be required in this task. Another advantage of me doing this is that i have some experience in producing a magazine cover as i done it in GCSE Media.