This music video is by a group of girls that have decided to use the Beyonce song Run the world. The video starts of with shots of a field and the jumps to a close up of a girl on a climbing frame. The video uses a lot of close up shots and jump cuts.The reason that i chose to analyse this music video was because i think that in terms of the music video i think that it is close to our chosen video in what we may want to do as a final outcome. The genre of this music video i believe hip hop due to the instruments that are used and the tones that are used. The video is concept based and doesn't really have a narrative but i think that the story that is being told is that girls are powerful and can be on their own. This video doesn't really use any stereotypes per say, if anything they are going against the stereotype by saying that potentially they are more important then men by saying that they run the world. I think that the shots that are being used are what attract people to this music video and the editing that has been used on this video. By looking at this video i don't think that there are any intertextual references that are from any media or TV shows. The intended target audience in this clip i think would be teenagers from the age of 14 and upwards as i think that the way they have gone about creating this video appeals to a large audience . There are quite a range of different shots in this clip which i think is what makes it stand out so much.
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