collage to represent chosen target audience.

This image shows the type of target audience that we are want to appeal to when we are doing are music video. As you can see that all the people in this music video are all girls purely because of the artist that we are doing, when look at the the artist she mainly appeals to girls so i think that it would be a goo target audience. Also the ages of the girls are  roughly between 15-17 so when we conduct a questionnaire we will hand them out to mainly that age group. the music that is also shown is the type of make that we may potentially include in our music video so its quite dark as i think that it is best suitable for the type of music that our song is. 

Andrew Goodwin's Theory of music

Andrew Goodwin was born in Sydney Australia and his father was a school teacher who was a fan of classical music. 

 Andrew Goodwin came up with a theory towards music videos and things that most music videos contain. 

1.  His first point was that most times that a music video is produced it contains demonstration of of typical genre characteristics, for example a music video will contain stereotypes that relate to their chosen genre.           

  2. A music video can also contain intertextual references. An example of this would be that most upbeat romantic songs will contain clips of a romantic film. 

This would be an example of intertextuality as Iggy |Azalea has taken reference from the film Clueless and included/ replicated it in her music video. In this music video she has also try to include actors that look like the people who played in the film to try and get people to recognise them film and make the connection between the two videos. This could also be seen as advertising the film and encouraging people to watch it. 


3. There are frequent references to the notion of looking and the treatment of female body. 
This means that their are frequent references to either indecent exposure or sex. For example in the Miley cyrus video wrecking ball we see her being quite sexual to certain objects this would be an example of this particular point.   

4. There is a relationship between the music and visuals. In certain videos there are sometimes visuals that will tell the actual song. I think that this is a good technique to use and i would like to try and incorporate this in our music video when it comes to producing it.  

5. The record label which the artist is assigned to tends to have certain demands. They often include the need of lots of close ups of the artist and the artist will have visual style which recurs in their work. An example of this would be the style of lady gaga which is represented in her clothes. 

artist biography

Rihanna Biography:

Robyn Rihanna Fenty (born February 20, 1988), known professionally as Rihanna  is a Barbadian singer, actress, songwriter and fashion designer. Her career took of when she auditioned in front of rapper Jay Z.Both her debut album, Music of the Sun (2005) and its follow-up A Girl Like Me (2006) peaked in the top ten on the US Billboard 200; the former featured the commercially successful song "Pon de Replay" while the latter produced her first Billboard Hot 100 number-one single, "SOS". 

Rihanna has sold over 41 million albums and 150 million songs worldwide, making her one of the best-selling artists of all time. Many of her songs rank among the world's best-selling singles of all time, such as "Umbrella",

Rihanna is known for frequently reinventing her style and image, most notably since Good Girl Gone Bad. Her work has earned her numerous awards and accolades, including eight Grammy Awards,eight American Music Awards, 23 Billboard Music Awards, and two BRIT Awards, and in 2012, Forbes ranked her the fourth most powerful celebrity of the year, with earnings of $53 million in one year. That same   year, TIME named Rihanna one of the 100 Most Influential People in the World. At the American Music Awards of 2013, she received the first ever Icon Award and on June 2, 2014, Rihanna received the Fashion Icon lifetime achievement award from the Council of Fashion Designers of America. 


Overall I think that Rihanna is a good artist to chose purely because she has been successful in her career and has a variety of songs to chose from and is a good role model. 

word cloud

This is a word cloud which shows all of the words that represent my song: 

Analysis of music video

Macklemore - Cant hold us

I really like this music video because i like the effects that have been used and i think that the effects that they have used has a real impact on this video and makes people interested in watching it. The effects that are used are things like when the video is being filmed the characters in it become animated and look like a comic strip. Although i think that this is a good effect to use i don't really think that it would fit in and be appropriate in our music video due to the type of music video that we have chosen to do. This video is more narrative based as it tells a story of a person running away from some robbers. This is easy to understand due to the outfits that they are wearing and we are able to indicate who plays which part in the video. I think that the target audience of this video would be young teenagers because they have made this video quite fun to watch due to the facial expressions that they characters use. This helps people engage in the video and want to carry on watching it. There were no intertextual references made in this clip however i do think that there where some stereotypes that were used as it showed two robbers dressed in black and white. I believe this to be the stereotype because it is showing that this is the way in which robbers look like therefore can be easily identified. 

Analysis of music video

Let it go - James Bay

This music video contains various close ups that make the video look more professional as in this music video there are scenes that contain the actor singing in a recording studio, which i think is a good thing to do because it allows the viewers who are watching this video to let them think that he is the actual singer in this music video. Although there are good aspects of this video i think that there could be a more variety in the shots that are used as it is mainly close ups and just shooting from a different angle but still close up on his face. I think that this is used to try and show the emotion that is in this song and they are portraying that through the use of camera angles even though it is limited. When watching this clip i can see no real stereotypes that are being used and no intertextual references. One thing that i did notice in this music video is that when they have edited this music video they have repeated the same clip but just changed the lyrics that he is singing, i think that this is a good thing to do because it shows a narrative in the video and shows context on what the song could be showing. 

Problem - Iggy Azalea 

This music video is very different from the top video. It is different because it is a different type of song in the fact that this song is more upbeat and contain a lot more of people dancing. From seeing this in the music video it indicates to me what type of target audience they could be appealing to. Another thing that i noticed in this music video was that it is a lot more  performance based and didn't really contain much of a narrative. However in this video that have used the green screen to gain a different background. I think that this is something that we would potentially consider using in our music video if it can be executed properly

Analysis of Music video.

ignition R-Kelly 

This genre is quite romantic for a music video as i think it is about a couple meeting and getting together. I think that this video is more concept based as it is two people that are rein acting a love scene potentially rather then signing to the song that is being played. I think that people are being represented in a stereotypical way as it is saying that this is the typical way of how people meet. 
I don't think that there is much in this music video that would make people want to purchase this song . From what i can see in the music video i don't think that there are any intertextual refrences from any TV shows or films. The camera shots that are used i think are quite basic and don't really show much complexity . I think that the whole concept of this video i pretty bad and hasn't really been executed well. No real effects were used like the green screen. I think that the intended  target audience for this video is teenagers and young adults. Overall i think that the things that i will be taking from this music video is not what to do in order to get a good grade.