Analysis of music video

Macklemore - Cant hold us

I really like this music video because i like the effects that have been used and i think that the effects that they have used has a real impact on this video and makes people interested in watching it. The effects that are used are things like when the video is being filmed the characters in it become animated and look like a comic strip. Although i think that this is a good effect to use i don't really think that it would fit in and be appropriate in our music video due to the type of music video that we have chosen to do. This video is more narrative based as it tells a story of a person running away from some robbers. This is easy to understand due to the outfits that they are wearing and we are able to indicate who plays which part in the video. I think that the target audience of this video would be young teenagers because they have made this video quite fun to watch due to the facial expressions that they characters use. This helps people engage in the video and want to carry on watching it. There were no intertextual references made in this clip however i do think that there where some stereotypes that were used as it showed two robbers dressed in black and white. I believe this to be the stereotype because it is showing that this is the way in which robbers look like therefore can be easily identified.