research magazine covers

Researching magazine Covers:

As part of our coursework we also have to design a magazine to advertise our band. Before we start creating our music video I thought it would be a good idea to conduct some research into the type of things that go onto a magazine cover and the information that gets put onto it. something that I found when doing my research was that most of the artists tend to use the same image on both the magazine cover and the digipak. This is an important thing to remember when we start to create our magazine cover.

 One of the adverts that i have chosen to look atlas Ellie Gouldings. She is a good artist to use as an example because she is popular, has a mass target audience and could be seen as a influential role model to people. Ellie Goulding is apart of Polydor Records who represent artists like Selena gomez and Miley Cyrus so they have a mass audience. 

An important feature on a magazine advert is artists or bands name. As you can see this is clearly represented on the centre of the advert in a colour that stands out on the background so it is easily seen. This is something that i would say is important when we create our magazine advert as it is what will represent the individual and the name that people will remember. When we create our advert we need to make sure that our name captures people attention so that they will listen to our music and become apart of our audience. 
The thing that i like about this advert is the contrast between the black and the gold and both the colours work well together. This is something that we need to know when we create our advert as we need to use colours that will stand out  it will work well together. 

I do like this advert i think it does grabs peoples attention however i don feel that it is overcrowded and could be slightly more simplistic. Furthermore i don think that this advert has room for improvement and could look less busy and crowded. This again is something that is vital to remember when we create our advert as we need to include necessary information but not to much information that it looks to over pact and people don't know where to look. 

Another advert that i have decide to look at is Katy perrys. The this that attracted me to this particular advert was the fact that they have gone against the stereotypical conventions of created a advert that is horizontal and actually created something that is landscape. This is an idea that i think should be considered as i believe that it stands out and grabs peoples attention due to the fact that it is different from everyone else's advert. I chose to analyse Katy perry's adverts as i believe she appeals to the same target audience as we are aiming our video to which is young adults. The feature that i think stands out the most would again have to be the artists name. although she has used similar colours on her advert the name is slightly brighter which again gains peoples attention. 

The last artist/ band that i want to analyse is The Script: 
The reason as to why i wanted to analyse the Scripts advert cover was because their band is very similar as ours in the respect that they only really have one main singer that represents the band in which that is the type of group we are. I can see some similarities of this advert to katy peryys in the sense that the Script have also decided to go for a landscape appearance. I think that although this does looks good and is effective it all depends on the way the photo is taken and what type of photo the group wants to use. and they layout of the image. I do like the simplicity of this image and i think that it is well represented. I personally do believe that this advert is really affected because its not to overcrowded and it contains all of the necessary information. 


Overall i can certainly see certain aspects in all of these adverts that i would like to include into my music advert as well as certain ideas that in would like to enhance. In con conclusion i do believe that by carrying out this research it has become very useful and given me so good ideas and understanding of what information needs to be include and then general layout of a magazine advert. This have also ensured that our magazine advert will be successful and appeal to our audience making sure that they will want to purchase our advert and address a mass audience. 

Research of digipak

A digipak is a "patented style of optical disc packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company".

Digipak are used to advertise the artists songs and usually contain two CDs on the inside.

 As part of our coursework we must create a digipak that much advertise our music video and our band. when designing this it is important that the layout is correct and we follow a template. in doing so I have found an image on google so that it helps me to gain a better understanding of what we have to recreate and what is expected. The template that I have decided to follow is this:

This is the template that I have decided to use and follow when designing my digipak. When displaying it I will have the layout slightly different. The purpose for having this template is to mainly understand where things go and what information goes on what part of the digipak.  

By doing this research it has allowed me and my group to   gain a better understanding of how a digipak actually works and what it actually looks like. it is important that we done this because a digipak is different to a CD cover. 

 As well as adding our own touch to our digipak i think that it is also important to gain other information about how other artists have set out their digipak and the layout on each part of their digipak and the information that they have used. An example of an artists work is this: 

 

This is an example of an artist digipak.  
This is Marina and the Diamonds digipak.They have used the same style of image for each part of their digipak and have used the same colours. The back part of her digipak to show the songs that are on the album. The back of the digipak also contains the barcode and the information and the record label. This differentiates from ours as we have included this information at the front of our digipak. I think that this digipak is effective as its colourful and represents the bad well and the type of music that is on it. I like how the title is bold and to me i think that this is the thing that stands out the most. 

It is important that we take some of these qualities and use them on our digipak. It is important that we include crucial information such as the record label and a barcode and think carefully about where it should be placed. The last thing that we need to make sure is that the images that we use all work well together and fit in with the whole digipak and we keep up with a colour theme if we decide to use one.